Trifecta: Week Ninety One ~ A Query

Prompt ~ Brand

Titanic is a brand – there are titanic themed dinners, hotel suites, breweries, almost everything; it has achieved  the level of myth. In London, there is Jack the Ripper tours. In Chicago there is Al Capone tours. In New York, there is Ground Zero. There are spectator friendly Gettysburg reenactments on the very ground where 100,000 people died.

Occasionally one finds humans who adopt the tragedy of their lives as an identity.  The tragic brand  – the failed lover, the chronic sick, the dispossessed, the looser, etc. 

In commerce the dark brands help garner the dollars. What does it do for individuals?

There were many artists like Dante (in love with Beatrice), Wagner( in exile), Nietzsche(a penchant for pursuing subjects that were considered unbecoming) , Shakespeare(his father was prosecuted for unlicensed dealing in wool and usury) and many more who attained great maturity as artists writing and delving on tragic aspects of life.

Do the dark brands help humans to develop spiritually?


Words <333

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20 thoughts on “Trifecta: Week Ninety One ~ A Query

  1. I think it kind of depends on the brand whether or not they help people develop spiritually. For instance, I don’t see very much spiritual in the Kentucky Fried Chicken brand!

    • Thanks for the visit and interest.

      Normally the brands do not contribute significantly in the evolution of an individual mentally. I just addressed the issue of ‘dark brands’.

  2. It’s an interesting question. Does giving something a brand name make it more superficial? And if so, does that make any enlightenment or knowledge gained from it equally superficial? A head-scratcher for sure.
    Thank you for linking up!

    • Thank you, friend. As usual you caught on.
      Exactly what I would like to know.

      Akbar Allahbadi a Indian poet said

      Shayari ilm se nahi aati Akbar
      Ishq ko dil me jagah de ke dekh

      (Poetry can not be learned with skills
      Try giving love some place in your heart. By love he also means pain.)


  3. Very thought provoking piece. I may be one of those people, that does let tragedies in my life brand my writing. I’m not sure why. As I dabble in poetry, it seems I’m not inspired to write happy pieces. Perhaps it’s only because I’m enjoying the happy moments at the time, where as, the dark moments, I need something to use as an outlet. I agree with Jo-Anne’s comment.

  4. It’s kind of a Catch-22 isn’t it? A point-counterpoint. Without the dark we see no light? Human behavior is utterly fascinating. Is a serial killer born a psychopath or made one? Are we inspired or repulsed? Darkness and how someone moves through it is far more interesting than 2 happy people sitting on a sofa reading love poems to each other. I think the answer to your question is that dark brands can help individuals develop spiritually – or inspire them to create art – unless their body chemistry and circumstance pushes them toward creating more darkness. So the question is circular with a circular answer. And that makes it a great question, imho.

  5. Interesting question…one where the answers are more opinion than anything else. I wonder if delving into the darkness is more a matter of coping rather than developing spirituality.

  6. Well you did very well here. Dark brands indeed. An excellent write to assist others to question and think on. If one doesn’t go to or isn’t exposed to the “darker side” of things, it is difficult to more fully understand the light. And as some pointed out, you can get caught up in the exploration and loose sight of the journey itself, so you do not move forward but stay trapped in a darkness of your own creation. Really enjoyed this one! 🙂

I love arguments

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