Finish the story begins with: “As the year wound down to a close, they gathered around the table and raised their glasses.”
As the year wound down to a close they gathered around the table and raised their glasses. Celebration time as their campaign for the ‘Et-U’ (eternal-youth) was ready and vetted by the board.
There is great belief in ‘only-for-me’ medicine as we focus more on our individuality rather than our commonality with other humans and life forms. Personalized treatments fit in well with our notion of I-am-my-genes and that is why I am unique. The concept has great potential for marketing Et-U to the super rich.
‘Et-U is specially tailored for my genes’ – a leading patriarch would soon confirm in a publicized interview to media on his 101st birthday.
For the not so rich Et-U (I to X) for specific races, genders, age, ethnic groups, etc, would also hit the market next year.
There was nobody from R&D for Et-U was the real thing ….. Aqua-Pura.
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