Idea and ideal

Prompt  ….

The sales VP of a large pharmaceutical company reported a decline in sales to the company board.
‘Please specify the deficiency areas.’ The chairman asked.
Diabetes and high blood-pressure drugs, sir.
Thank Avicenna. This is easily solved.
Who is he?
He was a Persian polymath and diagnosed diseases by abnormal pulse rates. I shall call the chiefs of various related agencies and get them to lower the normal values for blood-sugar and blood-pressure in their diagnostic guidelines.
And the doctors shall not object?
They are caged and gagged.
A million more consuming our drugs regularly will do wonders for us, Sir.
Words ~ 101

Thanks for the prompt Rochelle Wisoff-Fields. SHALOM.